Top 5 Fashion Games in UAE Q4 2021: Unified Platform Performance

In the fourth quarter of 2021, the top 5 fashion games in the United Arab Emirates showcased varying trends in downloads, revenue, and active users. Here’s a detailed look at their performance on a unified platform, combining data from both iOS and Android.

Hair Challenge saw a general decline in weekly downloads, starting at around 7.9K in late September and ending the year at approximately 6.1K. The weekly active users also dropped from 52.8K to 38.4K over the same period. Revenue showed minimal activity, peaking at $30 in the second week of November.

Love Fantasy: Match & Stories experienced a significant increase in downloads, from just 2 in early October to around 7.9K by the end of December. Active users followed a similar trend, rising from 53 to 17.6K. Revenue peaked at $672 in the third week of November, showing a strong upward trend.

Project Makeover maintained steady weekly revenue, fluctuating between approximately $11.2K and $15.4K. Downloads showed a slight decline, starting at 8K in late September and ending the year at about 3.8K. Active users remained relatively stable, hovering around the 37K to 44K range throughout the quarter.

Makeup Artist: Makeup Games had a noticeable decline in both downloads and active users. Weekly downloads dropped from around 6.4K to 2.2K, while active users decreased from 12.8K to 7.2K. Revenue fluctuated, peaking at $629 in late October but dropping significantly towards the end of the year.

Fashion Battle - Dress up game exhibited a stable trend in downloads, starting at approximately 4.9K in late September and ending at 4.7K in December. Active users showed slight fluctuations, peaking at 13.3K in early October before settling at around 10.5K by the end of the year. Revenue remained minimal, with occasional peaks such as $34 in mid-October.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.